Inspired by Japan’s balance of craft and kawaii culture, Kate, Grace, and Anna, the founders, created a softer, more expressive matcha brand — defined by its trademark eye logo, signature pink identity, and thoughtful product experience, without compromising taste and authenticity.

GOOD CHĀ was not created to follow a trend. It was created before the wave arrived — from genuine love, instinct, and the belief that matcha could become part of modern everyday life.